For example, I’m a big fan of the Futura font. It can worth buying a couple of good sans serif fonts for your library. Some of the professional or commercial font families come in a variety of weights and styles. The look pretty similar don’t they? Helvetica and Geneva come with Macs, while Arial, Tahoma and Verdana come with Windows. You probably already have several sans serif typefaces on your computer. They are not quite as legible in print, so are used in headings, pull quotes and small tracts of text in magazines, books and brochures. Sans serif fonts are considered to be easy to read from a screen and so are very suitable for body text on web sites. And of course, there are no serifs anywhere. The characteristics which distinguish sans serif typefaces are that they are nearly always “monoweight.” This means that there no thick/thin transition in the strokes, they are the same thickness the whole way around. The first experiments with printed sans serif typefaces was in the mid 1700s, however their use in print really didn’t become more commonplace until the early 1800s. The fonts that fall into this category are most commonly known as sans serif but you might also see them referred to as Grotesque, Doric and Gothic (not to be confused with the Blackletter typeface). If you studied French, you will know that “sans” means “without,” so naturally enough, sans serif fonts are those without serifs at the end of the strokes. That is, their letter forms have a serif on the end of the stroke. All three of these font categories cover fonts that are described as Serif typefaces. Nowadays there are many excellent examples of contemporary script fonts like Bellissima Script Pro, Letrista Script.Over the past few weeks I’ve put up posts about Old Style, Modern and Slab Serif typefaces. Their original letters were created by using quill or special metal nib both producing very fine and elegant strokes transforming into thick black ones. Seventeenth and Eighteenth century were the times when great masters of pen like George Bickham, George Shelley and George Snell started doing their beautiful letterforms which became a foundation of what we call now Script Typeface. Most popular examples of slab serif font families are ITC Officina Serif, Directa Serif etc. Serif terminals exist in several different forms – angular, blunt or rounded. Slab serif typefaces are characterized by their geometrical, thick, block-line serifs. Their first appearance was in Egiptienne Typeface with its iconic square serifs. Garamond, Agmena, Bodoni are well known as Icons of serif font families. Serifs enhance the appearance and readability of the letter thus serif fonts are considered to be more suitable for large bodies of text that the sans-serif or script ones. Serif is a small line placed at the top and bottom end of letter’s stroke. Frutiger, Helvetica, Brandon Grotesque, Futura are some of the most popular examples of sans-serif fonts. Usually sans-serif fonts have lees dynamics in their line width than serif fonts. The word Sans comes from French and means “without”. Serifs are small projecting features placed at the end of every stroke. Sans-serif is called a typeface without serifs. You’ll find lots of definitions and interesting images that will help you improve your general knowledge in letterforms. On this page we’ll try to give you some useful basic and brief information about typography and type design.
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